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Management functions and roles Hospitality Management
Management Defined “The process of working with and through others to accomplish organizational goals in an efficient and effective way.”
Three levels of Management Plus Nonmanagerial Associates
General Managers in the Hospitality Industry: pressures, roles, demands Whatshould GM beable to do/know to dealwithall theseinterestgroups?
Managerial Roles Figurehead Leader Liaison Spokesperson Negotiator
Leadership vs. Management
Key Management Functions Planning  Organizing Decision making Communicating HR and motivating Controlling
Business functions Human resources Sales and marketing Operations Customer service Finance and accounts Administration and IT
Organization of Hotel Functions
Human resources Recruitment and selection Staff retention Motivation Discipline Training and development Health and safety
Sales and marketing Sales strategies Pricing decisions Promotion activities Market research Sales team Product or service development
Operations Buying stocks Planning travel operations Monitoring costs Future business planning Efficiency
Customer service Dealing with customer enquiries Advising customers Monitoring service delivery Dealing with customer complaints After-sales service
Finance and accounts Cash flow: monitoring costs and revenues Preparing accounts Raising finance for investment Communication with other areas of firm
Administration and IT Internal business communications Clerical work Telephone systems Reservations database Company Web site Email system
Administrative tasks are in all business functions: Handling telephone enquiries Processing customer sales Booking accommodation Receiving and processing payments Sending out confirmation letters Sending tickets by post Dealing with customer questionnaires and feedback
Problems can occur at all stages Getting the wrong information Getting the information wrong Processing details incorrectly Failing to notify important contacts Not answering the telephone promptly Failing to act on customer queries and other requests for information
Some examples of administrative tasks 	Selling a package holiday through a travel agency: brochure ordered by customer assistant makes booking on computerised reservations system assistant records booking on agency’s internal system customer receives confirmation by post agency confirms booking with tour operator
Management control Authority – the right to make decisions and perform tasks Span of control – the number of people for whom a supervisor/manager is responsible Chain of command – how the layers of authority are organised in a firm
Management control 2 Hierarchy – who is responsible for whom Empowerment – responsibility to make decisions is given to all Delegation – authority passed from a superior to a subordinate
Ways to structure a business By function: arranging the business according to what each section or department does By product or activity: organising according to the different products made By area: geographical or regional structure
Ways to structure a business 2 By customer: where different customer groups have different needs By process: where products have to go through stages as they are made What are the advantages/disadvantages of different types of business structure?
Trends in Leadership and Management ,[object Object]

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Management in hospitality

  • 1. Management functions and roles Hospitality Management
  • 2. Management Defined “The process of working with and through others to accomplish organizational goals in an efficient and effective way.”
  • 3. Three levels of Management Plus Nonmanagerial Associates
  • 4. General Managers in the Hospitality Industry: pressures, roles, demands Whatshould GM beable to do/know to dealwithall theseinterestgroups?
  • 5. Managerial Roles Figurehead Leader Liaison Spokesperson Negotiator
  • 7. Key Management Functions Planning Organizing Decision making Communicating HR and motivating Controlling
  • 8. Business functions Human resources Sales and marketing Operations Customer service Finance and accounts Administration and IT
  • 10. Human resources Recruitment and selection Staff retention Motivation Discipline Training and development Health and safety
  • 11. Sales and marketing Sales strategies Pricing decisions Promotion activities Market research Sales team Product or service development
  • 12. Operations Buying stocks Planning travel operations Monitoring costs Future business planning Efficiency
  • 13. Customer service Dealing with customer enquiries Advising customers Monitoring service delivery Dealing with customer complaints After-sales service
  • 14. Finance and accounts Cash flow: monitoring costs and revenues Preparing accounts Raising finance for investment Communication with other areas of firm
  • 15. Administration and IT Internal business communications Clerical work Telephone systems Reservations database Company Web site Email system
  • 16. Administrative tasks are in all business functions: Handling telephone enquiries Processing customer sales Booking accommodation Receiving and processing payments Sending out confirmation letters Sending tickets by post Dealing with customer questionnaires and feedback
  • 17. Problems can occur at all stages Getting the wrong information Getting the information wrong Processing details incorrectly Failing to notify important contacts Not answering the telephone promptly Failing to act on customer queries and other requests for information
  • 18. Some examples of administrative tasks Selling a package holiday through a travel agency: brochure ordered by customer assistant makes booking on computerised reservations system assistant records booking on agency’s internal system customer receives confirmation by post agency confirms booking with tour operator
  • 19. Management control Authority – the right to make decisions and perform tasks Span of control – the number of people for whom a supervisor/manager is responsible Chain of command – how the layers of authority are organised in a firm
  • 20. Management control 2 Hierarchy – who is responsible for whom Empowerment – responsibility to make decisions is given to all Delegation – authority passed from a superior to a subordinate
  • 21. Ways to structure a business By function: arranging the business according to what each section or department does By product or activity: organising according to the different products made By area: geographical or regional structure
  • 22. Ways to structure a business 2 By customer: where different customer groups have different needs By process: where products have to go through stages as they are made What are the advantages/disadvantages of different types of business structure?
  • 23.
  • 28. Greater emphasis on ethicsDiversity in associates Lack of basic job skills Increased need for training Need to promote from within Managing sales revenue all the way to the bottom line